From the entry-level Ember ($38,900) to the 2,500hp Cyclotis hypercar ($3.2M). Five tiers. Twenty-five machines. Each one unapologetically Schubert. American Performance. World-Class Luxury. Detroit Built by Human Hands and Machines.
From hypercars to entry performance. Five tiers. Five distinct visions. Tier I: Hypercars (5 models, $1.8M–$3.2M). Tier II: Supercars (5 models, $298K–$550K). Tier III: Muscle & GT (5 models, $125K–$427K). Tier IV: SUV, Heritage & Armored (5 models, $68K–$550K). Tier V: Entry Performance (4 models, $38.9K–$65K). One brand. One standard across every price point.
"Performance without purpose is noise. We build machines that mean something."
Schubert Motors USA Inc. was built on three pillars: American Performance, World-Class Luxury, and Space Age Manufacturing. The Viper was gone. The Challenger was gone. The Camaro was gone. The torch was on the ground. We picked it up — and we raised the standard while we were at it.
Every vehicle in the lineup — from the entry-level Ember to the 2,500hp Cyclotis — is built in Michigan using AI-driven robotics for precision fabrication and human engineers at every quality control stage. Not outsourced. Not compromised. Detroit-built to a standard that neither machine nor human could achieve alone.
Proprietary axial flux electric motors. No other performance brand has custom silicon. We do.
Five tiers. Twenty-five machines. Each tier represents a complete vision. Tier I: Hypercars (5 models, $1.8M–$3.2M). Tier II: Supercars (5 models, $298K–$550K). Tier III: Muscle & GT (5 models, $125K–$427K). Tier IV: SUV, Heritage & Armored (5 models, $68K–$550K). Tier V: Entry Performance (4 models, $38.9K–$65K). One brand. One standard.
Twenty-five distinct machines. Five complete visions. From the $38,900 Ember (Tier V) through the $3.2M Cyclotis (Tier I). Entry performance to hypercars. Armored security to heritage coupes. One brand. One standard. Preorder for September 2030 delivery.